Voices of Hope Lead

Many of the students, teachers, and community members gathered together on Friday, February 20th for Voices of Hope. Voices of Hope was a charity event located at Eastview High School. It took place from 8 am to 12 the next day. It was created by the EVHS Women's Chorale to raise funds for the Angel Foundation, which supports the people of those affected by cancer. Performers ranged from middle school to high school and even past Eastview alumnis were there to sing. Donations and sales helped the funds. Knowing there were many lives affected by cancer, Voices of Hope was a great and unforgetting event.

Company: Pepsi
Audience: Anyone who likes the taste of cola or pepsi
Persuasive method: Humor
Camera Shots & Editing: None really
Slogan/Message: The taste of Pepsi max erases the pain
Effective?: Yes because it is impossible not to get hurt

Company: Bud Light
Audience: Anyone above the age 21
Persuasive method: Humor
Camera Shots & Editing: Just zooming in and out
Slogan/Message: Drinkability
Effective?: I don't know, depends if you think Conan is funny or not.

Company: Doritos
Audience: People who love potato chips
Persuasive method: Humor
Camera Shots & Editing: None
Slogan/Message: Free Doritos with crystal ball!
Effective?: If I thought it was funny, then yes.

Law and Ethics note

There are 5 freedoms in the 1st amendment:
1. Religion
2. Speech
3. Press
4. Assembly
5. Petition

Tinker vs. Des Moines Independent Community School District 1969
- Tinker standard 1st amendment protects on-campus student speech

Fraser Standard (Bethel School District vs. Fraser 1986
- Inappropriate speech for class president

Hazelwood School District vs. Kuhlmeier 1988
- US Supreme Court reduces level of 1st amendment protection provided to most school sponsored student media at public high schools
- "Reasonably related to legitimate pedagogical concerns"
- Hazelwood does not create an unlimited license to censor!

Morse vs. Frederick June 25, 2007
- Principal Morse cancels school
- "Bong Hits 4 Jesus" - supsended 10 days

Libel: An Oversimplified Definition
- Publication of a false statement of fact that seriously harms someone's reputation

Definition:Define “Journalism” in 1-3 sentences.
Current events that are news worthy that are published or broadcasted to an audience.

List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness
2. Proximity - How close you are to something
3. Significance - Events
4. Prominence - People
5. Unusualness
6. Human Interest

What are the advantages of print journalism?
1. You have more control over what you read
2. Permanence
3. It is much more in depth

What are the advantages of broadcast journalism?
1. Better connection to an audience
2. Much more current
3. Information easier to modify

Why has online journalism (convergent media) become so popular?
It has become very popular because you can do pretty much anything to it. Whether it is on sports or fashion, you have the power to control what you want.

Advertisement

Company: Coke Zero
Audience: Coke Lovers
Persuasive Method: Humor I believe
Camera Shots & Editing: No major editing in this video
Slogan/Message: Real Coca Cola taste and zero calories
Effective?: Yes because they use SS Troy Polamalu in the video to help persuade the audience or everyone who watches football.